Bears of Hope embraced change in 2020 with a virtual Choosing Hope campaign and raised over $124,000


2020 – Wow, what a year for the history books. Truly a year full of ups, downs, and more changes than we could have thought possible. I spoke to Toni Watson (Co-Founder/Vice President) and Jennifer Thomas (Fundraising and Event Coordinator) from Bears of Hope about how they quickly adapted their 2020 Choosing Hope campaign during the COVID-19 pandemic.

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Firies Climb for MND goes virtual in 2020 with interactive Step Dedication

Like most events in 2020, the Firies Climb for MND is a bit different this year. For the last 5 years, the Firies Climb was a challenge exclusively for firefighters (to climb the 1,504 steps of Sydney Tower Eye wearing over 20kg of firefighting gear) but this year, they’ve gone virtual and anyone can participate in an innovative way.

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Send Mum a virtual bouquet and a donation this Mother’s Day

We know that there are a lot of people who can’t be with their Mums, Grandmothers or other mother-figures on Mother’s Day this year – so we have created a way you can let her know that you’re thinking of her.

This year, we’ve created virtual bouquets that you can send to Mum with a donation to her favourite charity. You can also dedicate a virtual bouquet in memory of a loved one. All Australian organisations on the GoFundraise platform have been added to this campaign. 

Dedicate a bouquetView all flowers

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Lest We Forget and Ways to Support Your Charity During Covid-19

Firstly, we hope that you’re safe and healthy during this difficult time. We know that there are lots of people struggling around the world due to the effects of COVID-19. 

For those of you who are able, we wanted to let you know of some ways that you can help. Most charities have been directly impacted and could use your support in this time. Here are some campaigns that you might like to support.

Light a candle to remember and thank our ANZACs

Light a Candle & DonateCreate a Remembrance Page

Due to COVID-19, ANZAC Day 2020 has to be remembered and honoured differently.

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IMPORTANT: COVID-19 – Impact and opportunities for you and your organisation

I wanted to write regarding the COVID-19 situation and its disruption on your organisation and events.

We understand that COVID-19 has had a significant impact on you, your supporters and the community and I would like to reassure you that we are here to help you through this challenging time. 

A number of our clients have been forced to cancel or postpone events which raise vital funds for their causes at a time that they may be needed more than ever before.

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Spartan and GoFundraise Partner to Transform Lives Through New “Race for a Cause” Charity Program

BOSTON, Mass. (March 5, 2020) – Leading extreme wellness and endurance brand Spartan™, has partnered with GoFundraise to create  “Race for a Cause,” a program designed to encourage Spartan participants across the US to raise funds for non-profit organizations in keeping with the brand’s spirit of community and  supporting others. The program also aids in Spartan’s mission of transforming lives, through it’s line-up of Health and Fitness events and platforms. 

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The Power of Harnessing a DIY Fundraiser

Not only do firefighters save lives, but they’re also fantastic at fundraising! The Firies Climb for MND is a fundraising event supporting the Macquarie University’s Motor Neurone Disease (MND) Research Centre and Clinic. We spoke to the Head of Individual Giving at Macquarie University, Megan Pope about how this community fundraising event became such an important fundraiser for the university.

Fundraising for a university vs. a charity

To shed light on why the Firies Climb for MND is such a significant fundraising event, lets looks at how fundraising generally works for universities in comparison to charities.


  • Fundraising for a common cause
  • Big focus on fundraising events and campaigns including signature events and community fundraising.
  • Regular giving
  • Major gifts and bequests
  • Workplace giving


  • Fundraising for hundreds of different causes – some have an immediate need (like MND), whereas others are world changing in the long-term (e.g. climate change research)
  • Focus on major donors, trusts and foundations, bequests, and alumni appeals
  • Rare to have fundraising events – the variety of causes makes it hard to have a clear community fundraising program

Of course, each charity and university have different fundraising structures and challenges but Megan Pope, Head of Individual Giving at Macquarie University says,

There is a misconception that universities don’t need donations, but a lot of important research wouldn’t happen without fundraising.

The Firies Climb for MND helped Macquarie University overcome some of these barriers

How it all started – The inspiration for the event

Matt Pridham (right) with Adam Regal (centre) and his family.

Meet Matt Pridham (right of picture). After his best friend Adam Regal (centre of picture) was diagnosed with MND, Matt decided to help make a difference. Motor neuron disease (MND) is a terminal, rapidly progressing neurological disease. Every year in Australia around 800 people are diagnosed with this disease. Adam was being treated by Professor Dominic Roe at the Macquarie University MND patient clinic. Macquarie University MND Research Centre is the biggest research centre for MND in Australia, and with their patient clinic they can follow a ‘bench to bedside’ process.

Sadly, Adam lost the fight against MND in August 2018. He continues to be an inspiration for the climb along with all other people and families in Australia living with MND.

The 2018 fundraising leader board.

The idea

Sydney firefighters have regular training and practice drills in city buildings like the Sydney Tower Eye. In 2015 Matt decided to turn this training into a yearly fundraiser for the clinic supporting Adam. Firefighters climb the 1,504 steps of Sydney Tower Eye wearing over 20kg of firefighting gear – it’s a gruelling challenge but not half as gruelling as MND.

“We had no precedent for community fundraising, we’d never done anything like this before at Macquarie University. We created a website and later worked with GoFundraise to add registration and fundraising to our site,” said Megan.

In 2015, Matt’s aim was to get 50 firefighters to raise $50K. Matt’s idea turned into a hugely successful fundraising event. That year they had 165 participants raise $184,000!

After four years of events growing in success, in 2019 the Firies Climb for MND had 700 participants and has raised nearly $800K. There’s still time to make a secure donation!

A special round of applause

“The community rallied behind the event and made it what it is today. It’s made a fantastic difference to how we fundraise for MND research at Macquarie University, and it’s helping raise awareness in the wider community,” said Megan.

The Firies Climb has turned into a signature event for Macquarie University managed by a committee of volunteers.

The Firies Climb for MND has helped us improve the GoFundraise event registration forms. “Being able to create or join an existing fundraising team during registration made it easier for so many of our participants. We received no questions about fundraising pages at all this year, the GoFundraise Support Team are always there to help if any fundraisers have technical questions,” said Megan.

Watch this live video from the Firies Climb, and check out live donation updates shown on the screen! GoFundraise gave their film crew API access, allowing them to pull data into a number of spreadsheets that their system could read. The figures automatically updated every 30 seconds. From there they pulled in the last 5 donations as well as the last 15 donations with messages and displayed them is different graphics.

GoFundraise are proud to work with such an incredible fundraising event.