Welcome Priscilla Leong to the GoFundraise Team

Welcome Priscilla Leong to the GoFundraise Team

We are very excited to introduce you to our new Account Manager, Priscilla Leong. Priscilla joins us with over 10 years fundraising experience, most recently from Australian Cancer Research Foundation (ACRF). 

We are thrilled to welcome Priscilla to the team. You may have already met, but if not – please reach out to say “hi” and to book in a health check for your organisation. You can contact her here.

“Hi, I’m Priscilla.

I’ve been working in the NFP industry for over 10 years with experience ranging from Fundraising and Events, Community Fundraising and most recently at the Australian Cancer Research Foundation (ACRF) in Corporate Partnerships.

I have a passion for fundraising and have a special interest in Health, Wellbeing and Medical Research, Disability, and Mental Health cause areas.

I’m really excited to join GoFundraise and work with so many charities on their digital campaigns. I’m excited to help you achieve your goals and raise more through digital technology.”

To introduce Priscilla to everyone, we’ve asked her a few questions:

What are you excited to do in your new role at GoFundraise?

I am excited about being able to combine my love of fundraising and building relationships to help so many inspiring charities reach their fundraising goals through the power of digital technology- funds that are vital to helping them grow and continue the work they do.  

Why did you get into fundraising initially?

It has always been important to me to work in a space where I felt I was making a difference and helping others in need.

I feel it stems from growing up as a first generation Australian, seeing my parents work hard to build a new life in Australia having fled a war-torn country. I grew up protesting and marching down the streets of Sydney and Canberra alongside my parents and a community that were fighting for the right for East Timor to be independent.

I also got myself involved in volunteering at events for different charities. I then begun working as a Telemarketer many moons ago whilst studying. I was then given an incredible opportunity to move into Events and Fundraising and the rest is history.

The one thing that has not changed is the rewarding feeling I get knowing that I am helping to create positive change in my own little way.

What was your first experience with GoFundraise?

My first experience with GoFundraise was during my time as Fundraising and Events Coordinator where I was responsible for organising a flagship Walk event.

I must say, I worked on a few Walking events in career, each of which meant lots of calls and emails to the amazing team at GoFundraise who were always there when I needed help in building campaign microsites for the events, and to share best practice knowledge on peer-to-peer fundraising that would assist in making the events a fundraising success.     

What is your advice to Community Fundraisers?

My advice is one I feel most fundraisers know, but I think it’s worth a reminder. That is, the importance of thanking your fundraisers, taking the time to talk to them, find out what inspires them, allow them to share their story, make them feel like a part of the team and that they are a part of a community of people making a positive difference. That extends to their supporters and donors also.

Having a personal touch is so powerful. It makes for better fundraisers and inspires you too. I would also say that if you can get the rest of your organisation involved in making the calls, it just creates an even greater sense of team.

How do you think fundraising will evolve over the next 12 months?

Since the launch of Fundraising at Work and the power of partnership and technology we are seeing more companies getting involved in workplace fundraising, which has unlocked new workplace giving donors and company matching for charities. Triple the impact! The first year’s results have been impressive, and I think over the next 12months we’ll see even more growth in this area- which is great news for charities and company CSR teams alike.