How a small charity grew from $2,000 a year to $400,000 pa through online fundraising.

Learn how Bears of Hope experienced 10 years of continuous growth with GoFundraise.

Bears of Hope’s annual Beards of Hope campaign is wrapping up now and we’re delighted to announce that it’s raised over 58% more than it did last year! Read the details and watch our video interview with Co-Founder and Vice-President of Bears of Hope, Toni Watson.

Beards Of Hope calls on bereaved dads and their mates, sporting clubs, corporate businesses and the wider community to grow a beard during Winter and brave the shave in September, raising funds for and awareness of Bears Of Hope Pregnancy and Infant Loss Support.

One in four pregnancies end in loss in Australia. Tens of thousands of parents will need support every year during the most devastating time of their lives. Bears Of Hope provides support to families who experience this loss.  

The growth from this year’s Beards of Hope campaign was seen across both the number of people registered for the event and the amount raised.

Some of the key reasons for growth in the campaign were:

  • Fundraiser Engagement – Integration with campaign monitor
  • Triggered emails sent on reaching milestones
  • Continual development on the GoFundraise platform has meant our digital capabilities are constantly increasing

The Bears of Hope campaign was built by Toni Watson (Co-Founder and Vice-President) of Bears of Hope herself, using GoFundraise’s Event Creator Vision (an easy to use, mobile optimised, fundraising event builder and registration form creator with drag and drop tools).

2018 was the first year that the Beards of Hope also used email engagement (integration with Campaign Monitor) through GoFundraise.

Email engagement includes:

  • Welcome Series
  • Triggered Emails sent when fundraisers reached certain milestones
  • Email journey based on time remaining before the head shave

When asked about it, Toni Watson (Co-Founder and Vice-President of Bears of Hope) said,

“We have recently invested in automated emails through GoFundraise for our Beards of Hope campaign. That has taken off a lot of pressure on myself to send out hundreds and hundreds of emails, like when they’ve reached their incentives or when I need them to complete a form. It’s all there in the automated emails so that has really reduced the amount of time I was spending on emailing everyone.“

GoFundraise has been working with Bears of Hope since 2009 and are very proud to have contributed to their success and to have helped raise more for such an incredible cause. In the time that we’ve been working together, Bears of Hope have dramatically grown their fundraising by leveraging digital. Toni explains,

“In 2006, we raised $2,000, the two years after that, we had raised about $20,000. In 2009, we were introduced to GoFundraise and online fundraising by a bereaved Dad whose little girl, Sophie, had recently been born without breath. He wanted to run a marathon in a leprechaun suit to honour her life but also to help us with our goal of developing our own bear of hope to donate to parents. Adrian raised almost $30,000 –all up in online fundraising, we raised about $45,000 that year. That was in 2009 and in this year, the last financial year, we have hit just under $400,000!”

“We had never heard of online fundraising [before Adrian participated in Blackmores Sydney Running Festival in 2009], we’d never used it. We had been selling raffle tickets, selling chocolates and entertainment books– this opened up our whole fundraising world to raise more funds. It was so easy! That was the remarkable thing about it, it was easy for the donor to make a donation and receive a tax receipt and we could manage it from our office.”

When asked about how Bears of Hope have grown so significantly, Toni said:

“There’s many different factors that come into play for the growth of the organisation. I think having a simple online platform helps – in this day and age everyone wants convenience, they don’t want to be clicking through too many buttons as a donor. Having that streamlined and made really easy for the donor has really helped. It’s also helped me with managing, developing and building the campaigns – I’m self-taught. I’m not overly tech savvy but I‘ve been able to develop really fancy campaigns.”


Signature Fundraising Whitepaper

DIY White Paper – 2016

Third Party Events Whitepaper

GoFundraise has created three whitepapers, one on each pillar of digital fundraising. Please fill out the form below to receive a copy of our whitepapers.

Attend a GoFundraise Meet-Up in Sydney, Melbourne or Brisbane

GoFundraise is holding a series of Meet-Up events in Sydney, Melbourne and Brisbane and you’re invited! Come along and learn more about Australia’s most innovative fundraising platform and how you can leverage some of our partnerships to raise more. We’re holding two events in each city, we would love to see you at one or both of them:

GoFundraise Salesforce Connector:



The first event is a demo of the new GoFundraise Salesforce connector (which transfers your GoFundraise fundraising data directly into Salesforce) with a Q&A session on how it will work. It’s also a great opportunity to learn how other organisations are using Salesforce. 


Salesforce Connector:

Brisbane: Wednesday, 18th April, 2018

Melbourne: 1pm, Tuesday the 27th Feb

Sydney: 4pm, Thursday the 15th March


We’re holding two events in each city, we would love to see you at one or both of them, so register your interest below

    each meet-up will take place within or near the CBD

How mobile-first innovation increases fundraising by over 30% for Melbourne Marathon!

GoFundraise is proud to have helped the Medibank Melbourne Marathon grow in 2017. Our new mobile-first platform helped to achieve the following:

  • Over $1,000,000 raised online

  • Increased amount raised online by over 30%

  • Over 6,000 fundraisers

Continue reading “How mobile-first innovation increases fundraising by over 30% for Melbourne Marathon!”

New GoFundraise Fundraising Page

Feature Release: The Ground-Breaking New GoFundraise Fundraising Page

We are very excited to announce that we have rebuilt and launched our new fundraising page today! After extensive research and usability testing of local and international markets, the new page is designed to be highly social, mobile, visual and market leading.

The mobile first design has inline editing for ease of use along with enhanced social capabilities including an activity feed and blogging functionality.

It’s the only fundraising page that has natively integrated with Fitbit and Strava to track activity, along with share via SMS.

Continue reading “New GoFundraise Fundraising Page”